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About Us

The dfree® Financial Freedom Movement delivers access to financial freedom. 

About Us

The Movement

As the only faith-based, wealth-based system specifically designed with the Black community in mind, the dfree® Financial Freedom Movement delivers access to financial freedom. Our team uses various tools to educate, motivate and support people who make a choice to achieve and sustain financial freedom.

The dfree® Movement began as a faith-based initiative to help stem an epidemic of overspending in the African American community. It has grown into a lifestyle movement that gives participants: the ability to handle their financial responsibilities, willingness to help others do the same, and capacity to leave assets for future generations.

One of the foundational pillars of the dfree® Movement is economic justice in America. Rev. Dr. Martin Luther King, Jr., once said, “We must never let it be said that we spend more for the evanescent and ephemeral than for the eternal values of freedom and justice.” Our team emphasizes the importance of controlling money matters so that individuals have the freedom to focus on more purposeful pursuits.

dfree® Financial Freedom Movement

Our Mission

The dfree® Financial Freedom Movement is a transformational lifestyle that promotes financial freedom through values-based principles and practical approaches to financial management.

Our team guides participants to become free from debt, delinquency and deficits, and encourages them to use the freedom to establish deposits, dividends and deeds.