The DFREE® Financial Freedom Movement delivers real-world access to financial freedom — with a focus on culturally grounded, community-centered solutions.
DFREE® empowers people to take control of their finances and build lasting wealth through informed choices and consistent support.
Participants gain the tools to manage money, build assets, support one another, and create financial legacies for future generations.
Inspired by King
grounded in faith
driven by justice
One of the foundational pillars of the dfree® Movement is economic justice in America. Rev. Dr. Martin Luther King, Jr., once said, “We must never let it be said that we spend more for the evanescent and ephemeral than for the eternal values of freedom and justice.” Our team emphasizes the importance of controlling money matters so that individuals have the freedom to focus on more purposeful pursuits.
DFREE® Launch & Outreach
2010
2011
2012
2014
2016
Launched DFREE® Academy
2019
2022
The DFREE® Financial Freedom Movement is more than a program — it’s a transformational lifestyle that empowers people to break cycles, build wealth, and reclaim their financial future.
Rooted in values and driven by real results, our approach helps individuals move from debt to deposits, from survival to strategy, and from financial fragility to lasting freedom. Whether it’s your first emergency fund or your family’s legacy plan, DFREE® meets you where you are — and walks with you every step of the way.
Dr. DeForest B. Soaries, Jr. is the President and CEO of DFREE, Inc. Dr. Soaries has served as a director on nine corporate boards of directors and is a former Secretary of State of New Jersey. He has written 12 books, including “Say Yes to No Debt” and “Say Yes When Life Says No.”
Dr. Soaries is a graduate of Fordham University (BA), Princeton Theological Seminary (MDiv), and United Theological Seminary (DMin). He is Pastor Emeritus of First Baptist Church of Lincoln Gardens in Somerset, New Jersey, and is an inductee in the Martin Luther King, Jr. Board of Preachers at Morehouse College.
Real feedback from clients who’ve loved our services
